Archive for March, 2010

Let’s Take This Offline: Business Insights into the True Value of Blogging

March 24, 2010

You may find the following article useful. It explains why Joel Spolsky (host of the popular blog Joel on Software, co-founder and CEO of Fog Creek Software) is giving up blogging:

http://www.inc.com/magazine/20100301/lets-take-this-offline.html

You will find helpfuf ideas and tips that you can use as free resources:
http://www.umbachpartner.com/cms/en/ideas-and-tips.html

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How to Develop a Sustainable Marketing Strategy: 8 Steps

March 22, 2010

How to Develop a Sustainable Marketing Strategy: Step by Step

1) Analysis: Investigate target group and environment
2) Unmet need: Understand the prospect’s problem
3) Positioning: Develop a powerful message
– Attention: Arouse interest for content
– Benefit: Offer a fact-based solution
– Superiority: Show unique value
– Validation: Support with reference, quote, story
– Behaviour: Ask for action
4) Modes of expression: Address all senses creatively
5) Check: Test draft, adapt to feedback, test again …
6) Channels: Find effective communication routes
7) Success Criteria: Define key performance indicators
Final step: Collect and store customer contact data

Remember: People are always the most important success factor

http://www.umbachpartner.com/cms/download/Marketing-Tips-English.pdf

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